Acta for Market Research
We help market researchers uncover the key drivers of consumer behavior.
We automate open-ended data analysis to increase profitability and client retention for mid-sized market research firms. Our approach analyzes language based on psychographic features, recurring trends, and relationships between comments to account for nuance in language that other natural-language processing (NLP) methods are unable to capture.
Uncover the underlying barriers and drivers of target consumer behavior that your clients didn't know
Enrich Client Action
Increase client retention by providing actionable insights they didn't have beforehand
Automating the coding of open-endeds significantly reduces labor costs for every project
Acta for Government
We help governments figure out citizen needs.
Our approach analyzes language based on linguistic features, recurring trends, and relationships between comments to account for nuance in language that other natural-language processing (NLP) methods are unable to capture.
Increase your capacity to listen to all constituent voices and address the Squeaky Wheel Dilemma
Ensure government programs, initiatives, and services are meeting community needs and priorities
Evaluate service delivery and performance based on real-time citizen feedback
Check The Benefits
AI-Powered Textual Analysis
Human-in-the-loop AI allows us to rapidly analyze open-ended input and provide unprecedented insight into the concerns, priorities, and emotions of your audience.
- Find the trend-setters in the crowd of voices
- Bring more people into the conversation by integrating several communication channels
- Integrate your data streams from across your technology offerings to get a holistic view of organizational performance
Acta dives deeper into the underlying concerns, priorities, and emotions that drive constituent behavior.
By combining many disparate datasets with our machine-learning analysis, we offer best-in-class audience segmentation.
- Decode what people really care about
- Understand what unlikely supporters care about to win new coalitions
- Tap into your base supporters' nuanced concerns and priorities
Acta uncovers which pressing issues and challenges energize each of your audience segments. Go beyond the yes or no of a push-button poll. People don't form their opinions and habits as 1-10 slider scales.
By translating audience qualitative input into messaging prompts, we help you craft your communications with confidence.
- Match the message to the individual
- Eliminate the guesswork from your messaging
- Enrich your messaging with real-world insights
Acta predicts which narratives will resonate most with each of your audience segments.
State House Candidate
Your analysis hit the nail on the head with talking points and priorities. I had access to talking points that no other candidate had.
Community Development Director
Your tool saved us a minimum of 80 staff hours over the lifetime of the project [1 month]. The deliverable was great, and I was super impressed with the turnaround time.
I would’ve spent hours upon hours poring through all this data and trying to pull out insights from this dataset. It’s a significant time-savings. I’m gonna venture to say that the insights provided are a lot better than what I could do. I would’ve taken a highlighter and printed these all out. It’s never gonna be as much detail or accuracy as what you have been able to do here!
I can put these insights in front of anyone and they would be easily understood. It helps us decide on best next steps for the project and how we should market the project going forward.
I wish I had hired you sooner. [Your solution] definitely saved me so much time.
Turnaround time was remarkable. A subscription would motivate us to get and use feedback. Has a lot of value not just for municipalities or governments, but for anyone that wants to get feedback.
Our Leadership Team
Tai HuynhChief Executive Officer
Pavani PeriChief Impact Officer
Andrew McKinnonChief Technology Officer
Frequently Asked Questions
What is natural-language processing?
Natural Language Processing is a branch of Artificial Intelligence that enables computers to read, comprehend, and understand human language in a way that is valuable to organizations that want to understand human input and opinions at scale.
Why qualitative data?
Qualitative data allows organizations to understand opinions, concerns, and priorities beyond what multiple choice questions can achieve. Qualitative, open-ended data allows people to candidly describe their experiences. This data then empowers organizations to address specific concerns and issues their constituents face. Opinions and lived experiences cannot be measured on a scale from 1-10.
How do you measure a representative sample?
A sample is representative when the breakdown of responses by demographic mirrors that of the constituency according to various factors including age, gender, location, race, etc.
306 W Franklin St. Ste F, Chapel Hill, NC 27516
+1 919 537 9711